Practical Lessons

Are you new to Executive MBA Programs? Don’t miss the opportunity to learn the must-knows of the Executive MBA industry, including admissions, marketing, budgeting, student expectations, and more, at the Executive MBA Toolkit session of the Executive MBA Conference.

The one-day session will take place Sunday, Oct. 26, a day before conference sessions begin. Presented by a veteran team of Executive MBA members, the Executive MBA Toolkit makes it easy for you to meet colleagues.

This year’s toolkit features a new enhancement. Toolkit participants will receive a notebook of resources that includes information from presenters and from other sources.

Because Executive MBA Toolkit seats fill quickly, it can pay to register early. When you register for the conference, just remember to check the Executive MBA Toolkit section on the registration form.

The draft agenda below offers a brief look at the day’s activities and topics.

Tentative Agenda* – Executive MBA Toolkit
7:30 a.m. – 6:30 p.m., Sunday, Oct. 26

Breakfast
7:30–8:30 a.m.

Welcome and Introductions
Michael Desiderio, Executive Director, Executive MBA Council
John Fraser, Chair, Executive MBA Council Board of Trustees
8–8:15 a.m.

Executive MBA Council Resources
Michael Desiderio
8:15–8:30 a.m.

Overview of the Executive MBA
Benchmarking Executive MBA Programs: Positioning, Branding, and Competitive Analysis
8:30–9:45 a.m.

Break
Networking Challenge – Creating the Ideal Executive MBA
10–10:30 a.m.

Managing the Executive MBA Experience
Admissions, Student Services, and Support Structure Logistics
10:30 a.m.–noon

Lunch
12-1 p.m.

Marketing the Executive MBA Program
1–2:30 p.m.

Break
Networking Challenge – Best Practices in Marketing
2:30-3 p.m.

Financial Tools and Analysis for Executive MBA Programs
3-4 p.m.

Break
4–4:15 p.m.

Director’s Panel
Executive MBA Program directors answer your questions
4:15–5:30 p.m.

Networking Event with Corporate Members
5:30–6:30 p.m.

*Schedule subject to change