The Edge

Gain a competitive edge for your Executive MBA Program by attending the next Marketing and Admissions Program.

Designed especially for academic and/or administrative directors, associate and/or assistant directors, and others who are responsible for recruiting and marketing of Executive MBA Programs, this intensive, four-day program offers valuable perspectives and knowledge about the nature of the Executive MBA in today's marketplace.

Participants will bolster their own professional network while learning best practices and cutting-edge ideas that they can apply on the job to improve the success of their programs. The program covers key contact areas such as:

• Positioning and branding
  
  
• A common body of knowledge and professional practices that relate to marketing, admissions, interviewing, and selection of candidates
  
  
• Professionalism, including legal/ethical issues, use of the GMAT, and communication with corporate sponsors
  
  
• Sensitivities that participants face in roles and environments
  
  
• Ways to deal with other key challenges

It also features:

• Leading experts in the field of executive MBA education as instructors
  
  
• Customized case studies
  
  
• Interactive exercises that give participants opportunities to learn from each other

Check back for more information about the 2011 program, which will be available later in 2010.